Having a website is like opening a door and inviting potential customers into your business.
So…Why does YOUR business need a website?
1. Increases the effectiveness of your advertising
Print advertising is static, while the web is dynamic. Once you have a website up and running, we recommend your print advertising include your website address where pictures, text, tables and forms can help you get your message across.
2. Your customers expect it
Many consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information. If you don’t have a business website, customers may look elsewhere.
3. Online brochure
Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find out about you and any of your products online. If you get most of your business through networking and personal connections, then they will want to check out your website.
4. Your competitors all have company websites
Consumers typically start their buying journey with research and recommendations from peers and social network connections.
Studies show that once a consumer has an idea of what they need or want, they start researching, and 72 percent of them go online to find educational material, reviews, and testimonials, according to a recent report.
5. You’ll show up in Google search results
85 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best smartphones” or, if they know what they want, “smartphone selling stores in Lucknow”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
6. Gathers feedback
Use forms, email and social media like Facebook and Twitter to allow your clients to communicate with you.
I know there are other ways to do this, but by having a website you can have your own email email@example.com. It is more professional and easier to remember. I know you love your firstname.lastname@example.org , but it doesn’t really resonate with customers.
8. Showcase your products and services
Not only can you display your products or outline your services in detail with beautiful images, but you can provide short video tutorials or downloadable PDF instructions to give hesitant customers no reason to go elsewhere to purchase.
9. Expands your reach
People from across the street and across the border have access to your products and services from the comfort of their own space.
10. Customer support
You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ on your website. Many smartphones companies provide troubleshooting guidelines on there website.